Price Elasticity of Demand and Supply: Question 1

Syllabus 2.6

Multiple choice 1 mark

A festival organiser raises the price of front-row tickets for an outdoor music concert by 10%10\%. As a result, the quantity of front-row tickets demanded falls by 30%30\%.

What is the price elasticity of demand (PED) for front-row concert tickets?

Choose an answer to check it, then compare with the worked solution below.

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Worked solution

Step 1: Recall the PED formula

PED=% change in quantity demanded% change in pricePED = \frac{\%\ \text{change in quantity demanded}}{\%\ \text{change in price}}

Step 2: Substitute the given percentage changes

The price rises, so the percentage change in price is +10%+10\%. The quantity demanded falls, so the percentage change in quantity demanded is 30%-30\%.

PED=3010=3.0PED = \frac{-30}{10} = -3.0

Step 3: Interpret the value

The negative sign is expected: it simply reflects the normal, inverse relationship between price and quantity demanded (when one rises, the other falls). Since the size of PED, ignoring the sign, is 3.03.0, and 3.0>13.0 > 1, demand for front-row concert tickets is price elastic. Quantity demanded is more responsive, proportionately, than the change in price.

Step 4: Rule out the other options

  • Option B (0.33-0.33) comes from inverting the formula, dividing the percentage change in price by the percentage change in quantity demanded instead of the other way round.
  • Option C (3.03.0) drops the negative sign, losing the information that price and quantity demanded moved in opposite directions.
  • Option D (0.330.33) makes both errors at once, inverting the ratio and dropping the sign.

Final answer

PED=3.0PED = \boxed{-3.0}, option A. Demand for front-row concert tickets is price elastic.